Ranking the Most Youth-Obsessed Provinces in Thailand
The Thai provinces most hooked on aesthetic treatments have been revealed.
Using data from Google Keyword Planner, we analyzed search interest for various anti-aging treatments across Thailand over the past year. By aggregating interest scores for terms like ‘fillers,’ and ‘hifu,’ we created a Beauty Index. This is a measure of demand for these treatments, normalized for population size in each province. The rankings reveal which regions are leading the demand for age-defying procedures.
Thailand’s thriving cosmetic treatment industry plays a significant role in the economy, supporting professionals from doctors to beauty technicians. As demand continues to grow, the sector offers options ranging from budget-friendly solutions to high-end luxury services.
See where your province placed in our rankings below!
The Most Youth-Obsessed Provinces in Thailand
1. Bangkok
2. Phuket
Phuket placed second with a Beauty Index of 0.58. While there is search interest across a wide range of procedures, Lip fillers are in particularly strong demand. The island attracts a steady influx of international tourists and has a growing luxury tourism sector. However, factors such as increasing urbanization, rising disposable income, and exposure to beauty trends through social media are also likely contributing to demand from local residents.
3. Nonthaburi
Perhaps it comes as no surprise that Nonthaburi ranks third on our list with an index of 0.46. Known for its luxury properties, the province is home to many of Thailand’s wealthy residents. Naturally, looking good and staying youthful is a priority, with skin-tightening treatments among the most sought-after cosmetic procedures. With easy access to Bangkok’s top aesthetic clinics and a growing number of high-end clinics within Nonthaburi itself, the demand for anti-aging treatments remains strong.
4. Pathum Thani
5. Chonburi
Other Notable Provinces
Chiang Mai
“The Rose of the North,” Chiang Mai ranks joint 6th with an index of 0.35. The city boasts a vibrant cosmetics and beauty sector, featuring numerous aesthetic clinics. Among the most sought-after treatments are fillers and other injections. Additionally, there’s a noticeable uptick in interest for non-invasive skin tightening procedures, such as Ulthera and Ultraformer II.
Rayong
Ranong
Trat
The Least Beauty Obsessed Provinces
Si Saket (0.04)
Narathiwat (0.05)
Surin (0.0.5)
Thailand’s Most Popular Anti-Aging Treatments
Dermal fillers, and lip fillers top the list as the most sought-after procedures by search volume, while skin-tightening treatments like Ulthera and Ultraformer III continue to generate strong interest.
With an aging population and increasing beauty consciousness, interest in skin rejuvenation and non-surgical enhancements is on the rise. In 2024, Thailand’s beauty and personal care market reached an impressive $7.2 billion in value, reflecting a 13.9% YoY growth. Beyond its economic influence, the industry empowers individuals to refine their appearance and boost confidence, making aesthetic treatments a deeply ingrained part of modern Thai lifestyle.
Methodology
To determine the most age-conscious provinces in Thailand, we conducted an in-depth analysis of online search behavior related to anti-aging treatments and aesthetic procedures.
Here’s a detailed look at the methodology used in this study:
1. We utilized data from Google Keyword Planner to identify search volumes for 41 of the most popular search terms related to anti-aging treatment across all the provinces in Thailand.
The specific search terms were:
- โบท๊อก
- โบท๊อกซ์
- ฉีดโบท็อกซ์
- ฉีดโบท๊อกซ์
- ฟิลเล่อร์
- ฟิลเลอรปาก
- ฟิลเล่อร์ปาก
- Restylane
- ฉีดปาก
- Juvederm
- ฟิลเลอร์ Resty
- Belotero
- ทรงฉีดปาก
- ฉีดปากกระจับ
- Restylane Kysse
- ปากสายฝอ
- ฉีดใต้ตา
- Filler ใต้ตา
- HIFU
- ไฮฟู่
- ร้อยไหม
- ร้อยไหมคอลลาเจน
- ร้อยไหมจมูก
- มาเด้คอลลาเจน
- Made Collagen
- ฉีดเมโสหน้าใส
- แฟตเหนียง
- เมโสหน้าใส
- ฉีดแฟต
- เมโสแฟต
- รีจูรัน
- Rejuran
- ครีมรีจูรัน
- เซรั่มรีจูรัน
- Thermage
- Thermage FLX
- เทอมาจ
- Ulthera
- อัลเทอร่า
- อัลเทอร์ร่า
- Ultraformer III
2. The total population size for each province was sourced from Wikipedia providing an estimate of the number of inhabitants in each region.
3. The resident population is not the same as the total online population in each region. In this study, we used official population statistics instead of online population estimates to avoid skewing the data against provinces that attract large numbers of tourists.
Data Analysis
1. Search Volume Aggregation
- We aggregated the monthly search volumes for the selected terms for each province to calculate the total monthly search volume. This ensured a comprehensive picture of anti-aging related search activity in each location.
2. Normalization
- To account for differences in population size among provinces, we normalized the data by calculating a ranking index using the following formula:
(Monthly Search Volume / Population Size) × 100 - This approach allowed us to standardize search volumes relative to the population of each province, making the data comparable across different locations.
By applying this methodology, we were able to identify the provinces in Thailand with the highest levels of interest in anti-aging treatments and aesthetic procedures relative to the total population size